From May 30th we will be known as Community Pharmacy England, with new branding designed to be more impactful and authoritative, helping us to better represent community pharmacy.
Alongside the name change we will be starting to implement a new engagement and communications strategy to open up a better dialogue with pharmacy owners (our members).
This is all in line with the Review Steering Group (RSG) proposals which pharmacy owners voted in favour of in 2022.
Community pharmacies are under immense pressures and need a strong and powerful voice to represent them to Government and the NHS. Our rebrand process has looked at how effective branding can help us to do this, as well as listening to pharmacy owners (our members), LPCs and wider stakeholders about what they want Community Pharmacy England to be and to do for them.
Taken together with our wider TAPR work programme – which includes a governance review and other steps to strengthen our negotiating capacity – the branding and engagement changes will help us to be a more powerful voice for pharmacy, listening to you and influencing more effectively on your behalf.
Look out for some changes to our communications and website later in the month, and for details about engagement events and other ways to input into our work.